Senior Media Analytics Manager
Published | April 9, 2025 |
Expires | April 23, 2025 |
Location | Sydney, NSW, Australia |
Category | Industry positions |
Job Type | Full-time |
Description

At PetSure, we’re revolutionising pet healthcare with data-driven decision-making. We’re looking for a Senior Media Analytics Manager to drive the integration and optimisation of tracking technologies, delivering actionable insights that enhance marketing effectiveness across PetSure and its partners. If you're passionate about data, technology, and media performance, this is the role for you.
What You’ll Do
- Design, implement, and optimise tracking solutions across platforms like Google Ads, GA4, GTM, Meta, HubSpot, AdFixus, and Adobe Analytics.
- Consolidate audience data from multiple sources and integrate results into platforms such as BigQuery, SimilarWeb, HotJar, Looker, and Power BI.
- Build and maintain dashboards to provide real-time performance insights and strategic recommendations.
- Develop and refine attribution models to improve media investment strategies and campaign effectiveness.
- Troubleshoot and resolve tracking issues across domains, ensuring data integrity and reliability.
- Collaborate with internal teams and external partners to enhance tracking frameworks and analytics capabilities.
- Provide data-driven insights to optimise marketing channel performance and customer acquisition strategies.
- Train and support teams in leveraging analytics tools to enhance decision-making and campaign execution.
What You’ll Bring
- 7–10+ years of experience in media analytics, digital marketing attribution, or performance optimisation.
- Expertise in GA4, GTM, Meta Business Manager, Google Ad Suite (certifications highly desirable).
- Strong technical skills in SQL, JavaScript, and familiarity with Python or R for statistical analysis.
- Experience with tools such as BigQuery, Looker, Power BI, AdFixus, HubSpot, and Adobe Analytics.
- Ability to translate complex data into actionable insights for marketing teams and business leaders.
- Excellent problem-solving, collaboration, and communication skills.
Why You’ll Love Working at PetSure
We offer more than just a job—we provide a workplace where pets and people thrive.
- Flexible leave options – including birthday leave, wellbeing leave, and emergency volunteer leave.
- Pet-friendly workplace – bring your pet to our Chatswood office and enjoy free on-site parking.
- Pet benefits – premium-waived and discounted pet insurance, pet care leave, and access to on-site veterinary services.
- Health and wellbeing support – flu vaccinations, mental health programs, and hybrid working options.
- Professional development – access to LinkedIn Learning, study leave, and educational assistance.
- Recognition and rewards – incentive pay, quarterly and annual awards, and service milestones.
Join Our Team
At PetSure, we live by our values:
- Being curious and open to possibilities
- Tackling challenges with enthusiasm
- Passionate about pets and their people
- Caring for others and making an impact
We’re an equal opportunity employer and welcome applicants from all backgrounds. Our pet-friendly environment means you can bring your furry friend to work!
Ready to make an impact with data-driven marketing? Apply now!
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