Brand Manager – Ruminants
Published | January 10, 2022 |
Expires | January 25, 2022 |
Location | North Ryde, NSW, Australia |
Category | Industry positions |
Job Type | Full-time |
Reference Number | 2117423 |
Description
Brand Manager
OUR COMPANY
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.
Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
THE POSITION
The role will be responsible for the development, implementation, and performance measurement of the Strategic Marketing Plan, for the livestock portfolio and future business development opportunities, aligned to achieving divisional strategic objectives.
Tasks & Responsibilities
- MARKET ANALYSIS:
-
- Regularly conduct market analysis including review of competitive brand and products, marketing materials and promotional programs
- Identify market opportunities for Boehringer Ingelheim Animal Health (BIAH)
- Analysis of industry market data and market share
- STRATEGY PLANNING:
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- Market analysis and opportunity assessment to broaden the BIAH ruminant portfolio, leveraging global insights and technical expertiseLead the development of strategies and brand plans
- Development of GTM strategies appropriate to portfolio management (includes OTC, veterinary, retail, e-commerce)
- EXECUTION EXCELLENCE:
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- Achieve sales revenue, growth, and market share targets for the brand portfolio
- Successful implementation of all action plans within agreed timelines and budget
- Liaise and manage external agencies to deliver initiatives for the brands including research, media, advertising, and promotions
- PERFORMANCE MEASUREMENT:
-
- Establish and maintain a network of key contacts within the industry, including livestock producers, veterinarians, KOLs, suppliers and internal BIAH team
- Contribute to the development of BIAH's Customer Engagement Strategy and the loyalty programs
- Review campaigns and expenditure and make active recommendations for continuous improvement
- MARKET DEVELOPMENT:
-
- Identify growth opportunities beyond current product range
- Understand channel, customer, reseller and category gaps and opportunities for growth of BIAH portfolio
Requirements
- Bachelor’s degree in business/marketing preferred, other degrees considered
- Minimum of 3 years solid end-to-end brand management experience
- Animal health marketing and/or sales experience is desirable, not essential
- Exceptional communication skills, with the ability to engage Sales Representatives and Managers
- High drive and initiative
- A commitment to team success
WHY BOEHRINGER INGELHEIM?
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.
Who we are
At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key, because your growth is our growth.
Want to learn more? Visit boehringer-ingelheim.com.au and join us in our effort to make more health.
What we offer
Boehringer Ingelheim offers a competitive remuneration package including flexible salary packaging options, and industry-leading lifestyle benefits including attractive leave options, health insurance and a free and confidential Employee Assistance Program.
We want the best to apply!
Boehringer Ingelheim is a global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and foster an inclusive environment which benefits our people, patients and communities.
How to apply
If you would like to be part of this highly driven and successful team please submit your CV and a covering letter addressing the key criteria above.
You must have the right to live and work in this location to be considered for this opportunity.
Thank you for taking the time to consider a career opportunity with Boehringer Ingelheim. As part of our efforts toward continuous process improvement, you may receive a short survey pertaining to this recruitment process. We really appreciate your honest feedback. Thank you.
It is Boehringer Ingelheim's policy not to accept speculative resumes from Agencies, unless the role has been released directly to the agency. If we require your assistance on any roles we will contact you at the time.
Position Area
Marketing
Position Location
North Ryde - NSW
Organization
BI Australia – Animal Health
Schedule
Full time
#LI-BI
Job - Marketing
Primary Location - Africa, Asia, Australasia-Australia
Organization - AU-Boehringer Ingelheim Animal Health Australia Pty Ltd
Schedule - Full-time
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