Brand Manager-Pets and Equine (2113358)

 

OUR COMPANY

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.

Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

 

THE POSITION          

The role will be responsible for the development, implementation and performance measurement of the Strategic Marketing Plan, for the Pet Therapeutics portfolio.  Management of additional Pet Therapeutics brands, with future business development opportunities aligned to achieving divisional strategic objectives.

 

Tasks & Responsibilities                                              

MARKET ANALYSIS:

• Regularly conduct market analysis including review of competitive brand and products, marketing materials and promotional programs
• Identify market opportunities for BIAH
• Analysis of industry market data and market share

 

STRATEGY PLANNING:

• Market analysis and opportunity assessment to broaden the BIAH PET Therapeutic portfolio, leveraging global insights and technical expertise, in line with Marketing Manager.
• Lead the development of strategies and brand plans in conjunction with the Marketing Manager
• Development of Marketing and promotional mix to meet brand objectives, customer and consumer needs.

 

EXECUTION EXCELLENCE:

• Achieve sales revenue, growth and market share targets for the brand portfolio
• Successful implementation of all action plans within agreed timelines and budget.
• Liaise and manage external agencies to deliver initiatives for the brands including research, media, advertising and promotions

 

PERFORMANCE MEASUREMENT:

• Establish and maintain a network of key contacts within the industry, including vet clinics, KOL’s, suppliers and internal BIAH team
• Contribute to the development of BIAH's Vet Engagement Strategy and the loyalty programs.
• Review campaigns and expenditure and make active recommendations for continuous improvement

 

MARKET DEVELOPMENT:

• Identify growth opportunities beyond current product range suitable to the Vet and Specialist channel
• Understand channel, customer, consumer and category gaps and opportunities for growth of BIAH portfolio

 

Requirements

• Bachelor’s degree in business/marketing preferred, other degrees considered
• Solid end-to-end brand management experience at Product Manager level
• Animal health marketing and/or sales experience is highly desirable
• Exceptional communication skills, with the ability to engage Sales Representatives and Managers
• High drive and initiative
• A commitment to team success.

 

WHY BOEHRINGER INGELHEIM?

With us, you can grow, collaborate, innovate and improve lives.

We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.

 

Who we are

At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key, because your growth is our growth.

Want to learn more? Visit boehringer-ingelheim.com.au and join us in our effort to make more health.

 

What we offer

Boehringer Ingelheim offers a competitive remuneration package including flexible salary packaging options, and industry-leading lifestyle benefits including attractive leave options, health insurance and a free and confidential Employee Assistance Program.

 

We want the best to apply!

Boehringer Ingelheim is a global employer who takes pride in maintaining a diverse and inclusive culture.  We embrace diversity of perspectives and foster an inclusive environment which benefits our people, patients and communities.

 

How to apply

If you would like to be part of this highly driven and successful team please submit your CV and a covering letter addressing the key criteria above.

You must have the right to live and work in this location to be considered for this opportunity.

Thank you for taking the time to consider a career opportunity with Boehringer Ingelheim. As part of our efforts toward continuous process improvement, you may receive a short survey pertaining to this recruitment process. We really appreciate your honest feedback. Thank you.

It is Boehringer Ingelheim's policy not to accept speculative resumes from Agencies, unless the role has been released directly to the agency. If we require your assistance on any roles we will contact you at the time.

 

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